We were tasked to build anticipation and buzz around that 46% of Swedes find their Home Search Stressful.

By delivering a ground breaking audio experience that generates Social Share-ability and aligns with Fastighetsbyråns core values “Responsive” and “Forward thinking” we invented Audio Tracks as an entirely new way to consume home listings. Relaxation tape-inspired audio tracks of selected Swedish homes were made available on Spotify with the purpose to contribute to relaxation and perhaps a smile for stressed home buyers while consuming house listings.