Fastighetsbyrån Homefulness

How traditional property listings became relaxing Spotify Audio Tracks and was chosen as Pick of the day by Creativity Online.

Fastighetsbyrån Homefulness

Audio Tracks as an entirely new way to consume home listings.

We were tasked to build anticipation and buzz around that 46% of Swedes find their Home Search Stressful.

By delivering a ground breaking audio experience that generates Social Share-ability and aligns with Fastighetsbyråns core values “Responsive” and “Forward thinking” we invented Audio Tracks as an entirely new way to consume home listings. Relaxation tape-inspired audio tracks of selected Swedish homes were made available on Spotify with the purpose to contribute to relaxation and perhaps a smile for stressed home buyers while consuming house listings.

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