Pain is temporary. Reebok is forever.
Who could better tell the story about a brand than the people who love it? So we opened a pop-up tattoo studio during the Tough Viking competition in Stockholm. Only one emotive was available – the Reebok brand mark.
Stirring up controversy across the globe
The campaign got massive attention across the globe both online and in printed press.
• 366 000 000 media impressions.
• 7 000 000 earned social media impressions.
• 94 people inked their bodies with the Reebok logo.