Reebok Forever

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Reebok Forever Tattoo

Pain is temporary. Reebok is forever.

A couple of years ago, Reebok set out for a new beginning. As a symbol of the transformation, we were tasked to create a new brand mark that quickly became a cultural statement for our core community. Still, most people in the Nordics were unaware of Reebok’s identity, values and its linkage to CrossFit.

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see Who could better tell the story about a brand than the people who love it? So we opened a pop-up tattoo studio during the Tough Viking competition in Stockholm. Only one emotive was available – the Reebok brand mark.

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anna faris dating http://missionnorman.org/emiios/5118 Stirring up controversy across the globe go to link The campaign got massive attention across the globe both online and in printed press. follow link • 366 000 000 media impressions. • 7 000 000 earned social media impressions.
• 94 people inked their bodies with the Reebok logo.

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http://templepatrickpci.org/vipwe/bioer/703 The campaign become highlighted in several marketing textbooks, gigantic news outlets and Adweek highlighted it twice.

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