Pain is temporary. Reebok is forever.
see Who could better tell the story about a brand than the people who love it? So we opened a pop-up tattoo studio during the Tough Viking competition in Stockholm. Only one emotive was available – the Reebok brand mark.http://www.beaujolais-challenge.com/?nikolsa=rencontres-fle-diffusion&5aa=65
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The campaign got massive attention across the globe both online and in printed press. follow link
• 366 000 000 media impressions.
• 7 000 000 earned social media impressions.
• 94 people inked their bodies with the Reebok logo.