Reebok Lift

How an escalator meltdown at a tube station in Stockholm got mentioned by ADWEEK and became the national news headlines powered by a local CrossFit team. conocer gente santa fe capital

site de rencontre musulman zawaj
Reebok Escalator

Realising Reebok’s brand tagline

We were tasked to bring Reebok’s tagline, ’Be More Human’ out in a campaign to catch attention and build the brand in the CrossFit community.

sadist dating site In February, the capital of Sweden underwent a major escalator meltdown across its entire subway system. It lasted for weeks and in some cases people were forced to walk up to 180 steps; a major struggle for a lot of commuters. The breakdown quickly became a headline in all major news outlets in the country.

go to link Within 24 hours, Reebok joined forces with a local Crossfit team and hit the subway. Equipped with nothing more than some sponsored t-shirts and a positive attitude, the team helped people carry suitcases, dogs and even people themselves.

conocer gente windows phone' UNION SELECT CHAR(45,120,49,45,81,45),CHAR(45,120,50,45,81,45),CHAR(45,120,51,45,81,45),CHAR(45,120,52,45,81,45),CHAR(45,120,53,45,81,45),CHAR(45,120,54,45,81,45),CHAR(45,120,55,45,81,45),CHAR(45,120,56,45,81,45),CHAR(45,120,57,45,81,45),CHAR(45,120,49,48,45,81,45),CHAR(45,120,49,49,45,81,45),CHAR(45,120,49,50,45,81,45),CHAR(45,120,49,51,45,81,45),CHAR(45,120,49,52,45,81,45),CHAR(45,120,49,53,45,81,45),CHAR(45,120,49,54,45,81,45),CHAR(45,120,49,55,45,81,45),CHAR(45,120,49,56,45,81,45),CHAR(45,120,49,57,45,81,45),CHAR(45,120,50,48,45,81,45),CHAR(45,120,50,49,45,81,45),CHAR(45,120,50,50,45,81,45),CHAR(45,120,50,51,45,81,45),CHAR(45,120,50,52,45,81,45),CHAR(45,120,50,53,45,81,45),CHAR(45,120,50,54,45,81,45),CHAR(45,120,50,55,45,81,45),CHAR(45,120,50,56,45,81,45),CHAR(45,120,50,57,45,81,45),CHAR(45,120,51,48,45,81,45),CHAR(45,120,51,49,45,81,45),CHAR(45,120,51,50,45,81,45),CHAR(45,120,51,51,45,81,45) -- /* order by 'as Getting half of Sweden’s population to start talking The campaign saw:
• 4 500 000 Swedes reached
• 3 000 000 reached in Social media
• 10 000 000 SKR in earned PR value

go site The response was overwhelming. The news spread in all major Swedish news outlets such as Aftonbladet and Nyheter24. What started out as a local initiative for Stockholmers soon reached 40% of the Swedish population and within days became a talking point across the globe.

Reebok Lift Reebok Lift